Dirty Little Google AdSense Secrets

Google has done a great job securing and growing their market share of advertising reach. How did they do this? The Google AdSense name is no doubt the biggest in the advertising platform market. Ease of use is definitely one of Google AdSense's strongest traits as well. To top it all off, Google AdSense performs very well. This is because their contextual advertising platform is very well designed and optimized and they have one of the most advertisers online. Just because they perform well doesn't mean you can't do better though.
As I said before, to maximize your advertising revenues you have to splice in multiple networks. But how do you compare revenue stats and optimize? There are three ad metrics Google AdSense makes available to their clients:
1. Page eCPM
Page eCPM is the default ad metric Google offers to publishers. Most publishers solely look at this metric and forget about the rest. This is a mistake when you are splicing in other ad networks. The page eCPM is measured as the average eCPM a publisher makes per page view. It's an aggregate of all the Google AdSense ads on one page. So, if you are splicing other ad networks your page eCPM will drop even if the specific ads are performing at the same eCPM.
2. Ad Unit eCPM
The ad unit eCPM is the average eCPM of each type of ad averaged into one eCPM. This is a better measurement when comparing against the performance of other ad networks.
3. Individual Ad eCPM
Contextual vs placement eCPM is a great measurement to measure the performance of your ad creative testing and measure the effect of market drivers. Placement ads are impressions from advertisers that specifically found your website through Google AdWords and chose to advertise on it. Generally, these impressions pay higher eCPM's because the advertisers are more targeted, bid higher and have already been performing well in the past with your website. Contextual impressions are all other impressions that stem from the contextual portion of AdSense. Advertisers bid on a keyword and if that keyword is found a substantial number of times on your webpage, that contextual ad will show up.

When you test different ad creative combinations for AdSense you should only use the contextual eCPM to measure its performance. Placement impressions aren't as effected by your ad creative changes. They are more effected by performance of the advertiser that has directly chose your site to advertise on. Since placement eCPM's tend to be higher you want to maximize them. Changes in placement impressions tend to be affected by market forces. If the economy is good, advertising goes up and advertisers put more money in their Google budgets which means you get more placement impressions.

The creation of the Page eCPM is pretty clever on Google's part. Most publishers compare their page eCPM to other networks ad unit eCPM. This is like comparing the value of one apple to a whole carton of apples. The page eCPM will always be higher than the ad unit eCPM. In essence, the page eCPM is inflated because of this misinterpretation and Google AdSense gets way too much preference for impressions.

The best way to compare your Google AdSense eCPM's with other ad networks is to drill down to specific ad sizes. You can do this through Doubleclick for Publishers in the reporting section. All you need to do is check "AdSense eCPM" as one of the metrics and search each ad size and placement. Then you can get the specific ad eCPM for each size and placement. You can now use those to compare to the other ad networks. The idea is to give weight towards the ad network that is delivering the better eCPM's for each ad size and placement. Then, you'll be well on your way to boosting your advertisement revenues!

Google AdSense Tips and Tricks

Making money with Google AdSense is one of the easiest ways to make money online. You don't have to own any products. All you have to do is to setup websites, learn how to drive targeted traffic, and you can start making money almost instantly.

What exactly is Google AdSense? Google AdSense is Google's Pay Per Click (PPC) publisher program. Advertisers use the AdWords program to promote their websites. They create Ads in the AdWords program. These ads are then displayed across the partner network. The partners are publishers who are participating in the AdSense program.

To join the AdSense program, you need to be the owner of at least one website. Your website should be content driven. You will join the program as a publisher and once accepted, you will be able to copy and paste some code snippets into your website. Ads will start to display shortly. Whenever someone visits your website and clicks on an ad, you get paid a portion of the advertising revenue.

So how can you become a successful AdSense publisher? Here are some tips and tricks.

Tip 1: Learn how to drive targeted traffic.
You must learn how to drive targeted traffic. Don't just drive traffic from any source. If the traffic doesn't convert well for the advertisers, your AdSense account may be terminated. Targeted traffic includes traffic from forums, communities, blogs, and search engines. As long as the traffic has been pre-qualified, you have a higher chance of success.

Tip 2: Increase click through rate by using blue links.

When the Internet first started, links are blue by default. So most people recognize blue underlined text as links. Just by using blue links, you can increase click through rate by as much as 5%. Remember, you don't get paid when a visitor lands on your website. You only get paid if the visitor clicks on an Ad. So don't be shy about implementing anything that helps to improve CTR.

Tip 3: Place your ads in a highly visible area.
Don't hide your ads at the bottom of your posts if you want to increase your CTR. Place the ads above the fold. If possible, place them right in the middle of the content so that you are sure the web visitors won't miss the ad. If they decide not to click, that's fine. As long as the ads are visible, you will get a reasonable CTR.

Tip 4: Write expert articles.

Don't publish low quality content. Your content must generate value for the site visitor. For instance, you can write reviews about the products in the niche that you are targeting. Reviews will help potential customers make buying decisions quickly. That's great for the advertisers because advertisers always want traffic that can convert well. Besides, you always get higher search engine rankings if you can write good articles.
Tip 5: Obey all the rules.

Be sure to read the AdSense program policies and obey all the rules. The rules state that you cannot click on your own ads. So make sure that you don't do that!

Google AdSense can be a good source of online income. Tweak your AdSense ads color and placement, and keep track of the click conversion. 

For more information on adsense Please Visit Adsense the Dollar Producing Factory

Building Successful Google AdSense Blog

Remember the first time you build your first Google AdSense blog. The definition of a Google AdSense blog is one of those money making blogs which derives its main revenue from AdSense clicks.
Most of us envisioned raking in lorry loads of money per month by building money making blogs merely with incorporating Google AdSense into the main page, the post and money will come racing in. Sadly, hard reality sets in when they see their AdSense accounts displaying 5 cents and the most 20 cents per click. Nothing to shout about the click thru rate; only 1 %. This is the stage where the new blogger comes to term with the harsh reality of trying to make money from blogging. Duration in reaching this stage: at least 6 treacherous months.
As a result, is Google AdSense still the way to go?
The answer depends on yourself. You see, in order to effectively monetize a Google AdSense blog, you need considerable amount of traffic. Mind you, I'm not talking about just any traffic!
Numerous bloggers claim to be expert in Social Media Marketing like Twittering and they spend ample time writing articles along with submitting them to the popular Social Bookmarking sites like Squidoo and Digg all in the divine quest to drive traffics to their blog. While this may increase targeted traffic to a blog, the idea rarely translates into clicks their AdSense ads.
Therefore, if you're one of those smart bloggers who's still chasing traffic from Social Media sites and wondering why your Google AdSense account is neigh, I just have to share with you on the hard reality. People who mingle in Social networks are too 'Net savvy and they also don't click ads. They read blogs purely for entertainment rather than for the information that comes from the blog. It all depends really what are the agendas in the mind of these Social visitors. The chances are, they won't find anything worthwhile to click in your AdSense.
Similarly, just ask yourself when is the last time you lobbied to your friends in Facebook to take a look into your new blog post. On and off, your effort may successfully drive a sudden surge in traffics to them. But do you see any 'Ka-ching' in your AdSense account? I don't know about you but I'm usually disappointed.
Organic Traffic Is What You Should Focus On!
Let's stop and ponder for a moment.
When a surfer is searching for some new knowledge, they yearn for it and they want it yesterday! Therefore most of us will stop at nothing online till we find that elusive information we need. We click on this or that, after all we are frantic searchers and we hungry for that information!
For example. Let's say your debt is piling and you need instant solution in how to pay your next petrol and shopping bills. You need some credit card debt relief. So you go on onto Google and type in 'debt relief'. You then click on the first result that promises you quick and uncomplicated debt relief. After you look at site for a few moments, you realize this site can't answer your questions as well as you'll have to go elsewhere. There's an AdSense advert block to the higher left with a statement about instant debt relief. Voila! Go ahead, that might be just what you are looking for. Even if it's not, there's nothing to lose really.
You see, we put on different hats when we surf the net. If I'm looking for a particular information, in this case 'credit relieve', I'll struck the AdSense link each and every time if it will direct me to what I am looking for. And do you know what? The Webmaster or weblog owner gets the maximum payout for your innocent click because you found the site by searching for the word 'credit relief'.
On the other hand, if I was surfing to a site trying to find 'How To Be A Successful Online Entrepreneur"and then clicked on the same advertising, chances are the webmaster this time might not have received the maximum payout for that particular click. Tis' the reason why some of your AdSense chalking up 0. 20 cents whereas there are some which only give 1 or 2 cents. In a nutshell, Google will pay you in accordance to the kind of audience that come in and click on your site.
Therefore, What Kind Of AdSense Blog Is Best?
This is actually the real secret to Ad-sense and how to help it become pay the most for each and every click. If you have a blog or website which ranks well for a number of key phrases and your pages are optimized to bring in targeted search traffic, you will do well with AdSense. Your blog doesn't need to be a custom made Live journal blog nor does it have to end up being fancy. In fact, you can start with one of those Google AdSense optimized themes.
SEO is the most important aspect you should focus on if you want to build successful Google AdSense Blogs. Forget about the Social Networking and about getting this post Dugg and Stumbled. Why bother when you know it's not going to convert and the worst part is it's going to wreck your click through rate. For all your hard work, imagine getting a big discount by Google. Shoot for the money. And in this instance, the money is in standing well for your key words and driving unique audiences from targeted organic search readers to your blog or website. Your current blog or website should focus only on one subject, for example 'debt relief'.

For more information on adsense Please Visit Adsense the Dollar Producing Factory

Highest Paying Google AdSense Keywords

High Paying AdSense Keywords: Find the highest paying Google AdSense keywords and optimization tips. High paying keywords and alternatives

So how many of you out there have heard about these high paying Google AdSense keywords? I'm sure everyone. The problem with these people and sites are that they are drastically off base with their quotes. I've done a lot of research on high paying AdSense keywords and for the most part, there aren't many with staggering CPC.

Seriously some of these people are claiming that they know Google keywords that pay upwards of $100 per click. Well I'll tell you right now that's a load of bull. There are some pretty high paying keywords but none of them touch $100. I mean come on be realistic, if an ad pays $100 a click that means the advertiser is spending at least twice that for an advertisement! And with a general search volume of about 2000 clicks the advertising cost would be outrageous! So don't listen to these quacks saying they know where these unbelievable keywords are because they don't exist.

For those of you who don't know what CPC is, it stands for Cost Per Click. That is the price an advertiser would need to pay per click of their ad they are running. You as a publisher would get anywhere between 20% and 60% of the CPC. So let's say the CPC was $5, you know you will get $2.50 at the max.


Sometimes finding the right keyword or phrase isn't as easy as point and click. So what you need to do is use a keyword tool or traffic estimator. You type in your keywords or phrase that you've decided on and the tool will show you the search volume and other related keywords and phrases. This will help you decide if your keywords or phrases will be the most profitable in Google AdSense.

For instance...Personal Injury Lawyer has a good search volume and a high CPC, BUT, Chicago Personal Injury Attorney has an even higher CPC. Little adjustments to specify what you're going for makes a world of difference. This here is pretty much SEO, or Search Engine Optimization, in a paragraph. Take whatever you're writing about or promoting or whatever and define it from dog training to how to train your dog to stop biting. Make sure to sprinkle your content with your keywords or phrases and if possible put it in your title as well. Trust me it will work. And that ladies and gentleman is SEO.


Now How Many Of You Have Felt Like This


You've been doing your research and you've found high paying Google AdSense keywords. You've started to get some views and impressions and yet still nothing. Goose egg. Zilch. Nada. Ok, ok, I'm getting carried away. I'm sure anyone who has tried Google AdSense has felt this horror before.


Well really it comes down to a couple things:


* SEO (search engine optimization)
* Content
* Competition
* Subject


SEO is quite simple as I explained above. Optimize your target by taking a plain Jane subject like dog training and define it by doing how to train your dog to etc etc. Put your keywords or phrases throughout your content and in the title if you can. A lot of times the title has been taken so try to double it up or stretch it out like so..train your dog-how to train your dog to stop biting. Doubling and stretching like that really ranks high on search engines.


Content, you must have good quality original informative content in your article, blog, website, whatever it may be. A lot of place you write can see if you've cut and pasted someone else's work off the net and search engines are less likely to pick up on duplicates. So keep it original and informative.


Competition simply means are you chasing a niche that has thousands and thousands of people targeting the same thing. Now it's not always bad with Google AdSense to chase a high competed for niche but it's typically a better idea to find something with lower competition. This allows you a much greater chance of getting seen.


Subject or Niche is an important thing to pay attention to. If you're going after a niche that doesn't really have a following, then you're not going to get any views, clicks or what have you. For example, how many people do you think are searching for trash bags versus car insurance? Find a subject or niche that people are and will continue to search.


Now you can take all this information I've given you and do extra research on each of them. If you want more in detail descriptions and layout. I just try to explain things in the most simple way possible. The one thing that got me when I started online was how everyone had these long drawn out explanations for everything. I was screaming "why can't you just flat out tell me!?" So after some time reading a hundred different peoples eBooks or websites and blogs about how to do this and that, I figured I'd share my knowledge and put it in words anyone can understand.


You don't always have to go for the most expensive niche to still be profitable. Start by checking out how much things cost in areas you know a lot about and would enjoy writing about. That way with your first steps in the door while you're learning you'll be having fun doing it. Then you can move on to more expensive, which I have found to mean boring, niches.


Now write a little each day, or maybe one article, blog whatever a day. The more you have the more you get with high paying Google AdSense keywords. Try and link your things together that have the same unique content. This way you'll get people traveling through your stream of information checking your ads and your links etc. And remember just because you're trying to make money doesn't mean you can't have fun. So HAVE FUN WRITING


High Paying Google AdSense Keywords


As promised here are some high paying Google AdSense keywords for you to start on. Now remember this is the CPC (cost per click) for the advertiser, so you figure 50% - 80% is yours.


* Chicago personal injury attorney~~~~$25 - $36. average $31
* Chicago personal injury lawyer~~~~$25 - $34. average $31


Just a little side note, basically any state and personal injury attorney or lawyer is a high paying Google AdSense keyword but Chicago seems to be the highest. Ranging from $15 - $30 per click.


And don't be afraid to take some words and switch them around or add words to find more money per click. Research is key!


* Auto Insurance Quote~~~$17 - $25. average $22


* Life Insurance Quote~~~$15 - $23. average $19


* Car Insurance Quote~~~$19 - $28. average $24


* New Lasik~~~$15 - $21. average $19


* Best Equity Loan~~~$17 - $24. average $22


* Mesothelioma Treatments~~~$18 - $27. average $23

Do you want to make money with Google? Click Here


AdWords Traffic Estimator. It's free of course so just click the link and do the following:


1. Type in your keywords or phrase
2. Click all countries and territories
3. Click add
4. Click continue


AdWords Keyword Tool. Once again it's free so click the link and have at it!